In continuing our earlier post on Great Ideas for Starting Things, we present today an illustration from Guy Kawasaki's book The Art of the Start. This illustration talks about the major differences between big companies and startups. There is indeed a huge differerence.
Any startup have to realize that they are creating meaning in a slightly different context than their already “big” competitors.
One of the best points here refers to Branding where Guy shares his view that Branding is actually evangelizing in the trenches.
At HungryPeople, we believe it's very important for any company or brand team to first evangelize the entire organization they belong to before going to evangelize the market. If your employees don't buy into the brand, how can YOU expect your “potential customers” to buy into it as well?
Do YOU have any stories that can inspire the world to start things?
Share them with us and we'll be happy to publish them.
Send them to people.hungry [at] gmail.com.
YOU should follow me on Twitter @jayjaboneta.
YOU should also watch Guy's The Art of the Start video at http://blog.guykawasaki.com/2006/06/the_art_of_the_.html.
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