Monday, December 7, 2009

How To Maximize Social Media For Your Business

An Interview With Social Media Philippines' Rob Angeles

Rob Angeles is changing the social media landscape. He has helped personalities and organizations build their brands through the use of social media tools. Join in on our conversation below.

What's the goal of Social Media Philippines?

To be able to reach out to individuals and businesses who are interested in using social media.

How is social media changing the business landscape?

Social media can help businesses create a face in front of their customers that can continuously engage.

If YOU have to pick three brands who are succeeding in using social media to build a bigger business, which are they?

  • Dell

  • Comcast

  • Vocalpoint (P&G)

Who's the best social media marketer out there? Why?

I can’t really describe him as a marketer. Chris Brogan ROCKS!!!

How can ordinary individuals use social media in a way that it improves their life and career?

Social media allows people to share. It gives them the opportunity to open one of their windows and tell people that they are here to help. The more they become visible using the tools, the more people can know about them.

If YOU had $10m and 10 years left to live, how would YOU spend it?

I’ve always wanted to have a foundation to help street children get a good education.

How can governments maximize social media tools to help their people?

There is a lot of information that people need from different branches of the government. By incorporating social media through their processes, they can easily communicate with their constituents.

Who are YOUR personal heroes? Why?

Robbie Mirasol. He was my mentor when I started in the retail industry and eventually introduced me to prominent individuals of the trade who also mentored me.

What are YOU hungry for?

I’m hungry to impart on how businesses can communicate 2-way to their customers.

Do YOU have plans to re-settle in the Philippines? If yes, why? If no, why not?

Yes! It will be easier to help people if I am there.


About Rob Angeles

Rob Angeles is the founder and author of Social Media Philippines. His goal is to be able to reach out and educate entrepreneurs and marketers in incorporating social media in their business processes to improve delivery of results, transform internal and external communications to conversations and expand brand presence using Web 2.0 tools.

Some stuff you might want to know

Rob has a bachelor’s degree in computer science and earned 12 years of IT experience. He carried different roles from software development, database architecture and project management. Most of the projects he handled are development and deployment of large, mission-critical applications from multi-national companies and government agencies around the United States.

The Path to Social Media

Thanks to his friends from Cincinnati, Rob is now hyper with social media and conversations. He was a part of a offshore team that worked with Vocalpoint and Tremor. He understood the power of communities and word-of-mouth and was hypnotized by it ever since.

Today, Rob is still exploring for a unique voice for his tribe. Culture plays a major role in introducing social media and adopting certain rules is cool but adding a twist, appropriate for a tribe, is more likely to be accepted.

Posted via email from HungryPeople

12 Little Things Manifesto

Alex Lacson wrote the book entitled 12 Little Things Every Filipino Can Do To Help Our Country.

Let's help him spread the 12 Little Things bug.

Download this manifesto.  Thank you.

Posted via email from Alex Lacson For Senator

12 Little Things Manifesto

Alex Lacson wrote the book entitled 12 Little Things Every Filipino Can Do To Help Our Country.

Let's help him spread the 12 Little Things bug.

Download this manifesto.  Thank you.

Posted via email from Alex Lacson For Senator

Sunday, December 6, 2009

Market-Driving Strategies

Drive the Market

One of my best 2009 key learnings is Josiah Go's world-class Market-Driving Strategies concept. It is one of the most refreshing take on marketing that I have read about in the last 5 years and coming from a Filipino at that. Last November 10-11, 2009, I was attending his 7th Market-Driving Strategies Executive Workshop where I learned the key ideas behind Market-Driving Strategies. Though some are ideas from Western authors and marketing experts, Josiah has fused them and added his own ideas to create a new 'brew' suited for the times.

Today, we see a lot of companies that are being market-driven. In short, they are being led by the market. Now, that is not a good place to be. What if the market doesn't like YOU anymore but a newcomer around the block? What are YOU going to do? Maybe at this time, its already too late.   

Josiah Go asks “why not be ready?” And so the idea of the Market-Driving Strategies is born. Instead of being market-driven, businesses can now become market driving. Wouldn't YOU want to be at the driver's seat of the market? In that way, YOU determine where YOU all are going and what roads to take. In short, YOU lead the market and reap a windfall from that market leading position. But mind YOU, this is not a once a year activity.

The Market-Driving Strategies are 'everyday mindsets' in our marketing work. Everyday startups are born that might one day challenge YOU. In Tom Peters' tradition, Josiah Go reiterates that we must embrace our 'fringe' competitors and customers as they may provide clues to where future opportunities can be found. Sometimes it is not our biggest competitors and customers that can break us, but rather, small 'fringe' businesses that might suddenly disrupt the market with an innovative product or service and make us irrelevant.

Market-Driving Strategies shapes the market. These strategies define how a firm embraces innovative changes in industry logic and business system. Taking a cue from Blue Ocean Strategy, these strategies ultimately focus on serving the underserved and unserved markets. Josiah cites the wonderful example of Colgate toothpaste which is the market leader in the Philippines of toothpaste products. He asks the audience how many in the room brought their toothbrush kit for use between meals during the workshop, only a handful of people raised their hands in a room of about 36 people. That clearly illustrates even market leaders have untapped opportunities that they are not looking at.

I can compare the Market-Driving Strategies workshop to a Starbucks experience. It is the perfect brew for the challenging times as we really need to drive the market. Starbucks is a self-service operation compared to its competitors but still people line up to buy Starbucks coffee. I can cite other examples but the key lesson here is that Starbucks has created an experience that cannot be easily matched by its competitors and it has shaped coffee lovers' mindsets that only the Starbucks coffee is the best in the world. In that way, it is shaping the market.

6 Key Ideas of Market-Driving Strategies are:

  1. It not only presents a compelling value proposition but it includes the entire value chain in this proposition.

  2. It focuses on an entrepreneurial orientation instead of marketing-orientation.

  3. It creates demand from non-customers and not just existing customers.

  4. It is unique and different compared to just being better.

  5. It takes into consideration market penetration, not just market shares.

  6. And lastly, which is the most important, these strategies bring 'strategic' value and not incremental value to the firm. An advantage that cannot be easily copied or imitated by competitors.

Are YOU ready to drive YOUR market?

As YOU plan for YOUR marketing programs in the coming year, why not throw the box for once?

And drive the market.


That's the HungryPeople challenge. Get back to us on YOUR market-driving experience.

Posted via email from HungryPeople

Winners of Read HungryPeople, Win A Book Contest

Thank YOU HungryPeople!

The "Read HungryPeople, Win A Book" campaign has ended. Our winners are:

1. Nines Terol-Zialcita
2. Hill Roberts
3. Jayson Biadog
4. Alvin Chua

Please send us YOUR mailing addresses to people.hungry@gmail.com.

Thank YOU so much for participating.

The HungryPeople Team

Posted via email from HungryPeople